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OUR STORY

URSA ( Unique Refined Sartorial Art ) launched in 2010 in East London, to provide a platform for avant-garde, independent designers.

Since inception, our mission has been to become the place to discover London's  edgiest, emerging jewellers.

We believe jewellery is gender neutral and non-binary; we reject traditional jewellery rules and instead offer a modern edit of covetable jewellery.

 

OUR FOUNDER

After a successful career in the heady world of rock and roll, music media and TV production, and stints working in Paris & Shanghai, our Founder Lucy made the bold move to reinvent herself as a global fashion buyer.
Newly in the throws of first time motherhood, Lucy created URSA from her kitchen Table. Her vision: To create a capsule online department store, with a view to championing emerging, avant-garde designers, in both contemporary and fine jewellery.
Lucy's passion has always been a restless pursuit of originality, both in design aesthetic and high craftsmanship; discovering designers with signature styles, who tell their own unique stories.
URSA's natural evolution into one of the UK's leading online jewellery destinations, is testament to Lucy's undeniable talent for nurturing new talent predicting new trends and curating covetable future heirlooms.

 

OUR BOUTIQUE

Our online boutique is split into Contemporary and Fine Jewellery, showcasing a curated edit of unique designers with signature aesthetics and unique narratives. With everything from affordable ear stories, to high fine jewellery, we select our designers for their unique points of view and aesthetic.

OUR CONCIERGE

We created our concierge to help you discover the most unique and personalised pieces. Whether you are shopping for an engagement ring, wedding bands or any special piece of jewellery, our personalised bespoke service is here to help you create something truly unique.

We are here to answer all your questions and help you find the perfect piece of jewellery for you. 

Love,

Lucy x

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